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It's the goal of many authors to be on the shelves of big chain booksellers. However, it is a very hard and risky enterprise for a self published author.
Many large chains work directly with established publishers, leaving you out of the loop. They also take a large chunk of the profit for themselves, usually 45% to 55%.
Even if you can get into a large chain, they typically require the rights to return any unsold books. So while an order for several thousand books can look great, if they don't sell you'll be footing the bill.
The majority of books are now sold online anyway so with the higher royalties, lowered risk, and ease of publishing online it's a great place to start.
Local bookstores can be a great place to get distribution, you just need to go out and talk to them.
